Current topics
Get to know collect current topics from our work and the views and interviews of our experts. Also check out the upcoming events in which you are welcome to participate.
How Mandatum manages customer relationships and sales with data
“When we started working with Innolink, maybe half of the people met by Mandatum experts felt that the meeting brought them significant added value. Now, the figure has been raised to more than 85% through having the right data and the measures derived from it. This is one of the biggest and most concrete things that we have been able to develop based on the research-based data.”
Lasse Alvesalo, Vice President, Corporate Sales & Private Wealth Management, Mandatum
Partnering for insightful knowledge-driven management
Ensuring a good customer experience is not just a lofty goal – it really boosts the bottom line. Companies seeking to develop in this area do indeed pay attention to measuring customer experience in a broad manner, but partnering with external experts can bring even better results – more insightful knowledge-driven management.
Read more about the theses of Innolink Group CEO Pekka Vuorela, which were discussed at the Knowledge-driven Leader 2022 Gala on 27 October 2022.
A busy manager needs all the key information in one view
”Data is kind of a slow companion, as collecting it and obtaining reference data takes time. With a good research partner, we made sure that we are collecting the right data and in the right way. It is not a good idea to cut corners too much in this matter.”
Jukka Laamanen, Director, Customers & Marketing, Rantalainen Ltd
Blog
Turn your business into a success story – invest in an excellent customer experience
An excellent customer experience is a competitive advantage for any enterprise, says CEO of Innolink Pekka Vuorela in blog. But how can you differentiate yourself the best on the market by offering an excellent customer experience?
Check out the blogs written by our experts
Blog
Turn your business into a success story – invest in an excellent customer experience
An excellent customer experience is a competitive advantage for any enterprise. But how can you differentiate yourself the best on the market by offering an excellent customer experience? Improving the customer experience usually begins with fixing problems, but this alone is not enough to achieve success in the world of business. You need continuous measures and planning instead of simply reacting in order for you to be able to change the customer experience in the direction you want it to go.
Blog
Towards new perspectives
The past year has been quite variable, going up, down, and up again. Our customers however think that we have once again performed excellently – this is something to be glad about! Continuous renewal – staying up to date – guarantees organisational vitality and competitiveness. According to our streamlined knowledge-driven management strategy, we are now boldly focusing on the business-oriented knowledge-driven management of customer relations and phenomena. Read more in the blog by Pekka Vuorela.
Blog
Effects of the Russian invasion of Ukraine on the German economy
The Russian invasion of Ukraine that started on February has serious implications for the German economy in many ways. Even though only 3% of Germany’s foreign trade volume of EUR 2.2 trillion (2020, source: Federal Statistical Office of Germany) consists of trade with Ukraine and Russia, the recent developments affect most German companies directly or indirectly.
Knowledge-driven leadership
Knowledge-driven cooperation with ZVEI continues
Innolink Germany has the pleasure of supporting German Electro and Digital Industry Association ZVEI e.V. in 2022 with studies on sustainability and the conscious use of resources of consumer electronics and household appliances.
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