Blog
Shivers down the spine
Bold moves, victories, and defeats in the hurly-burly of Corona times. Dials are already being turned up gradually in the Nordic region and Germany. The remote working period is soon over and put to good use, the keys to success have remained in our own hands, and for this I am very grateful, confesses Innolink’s CEO Pekka Vuorela in his blog post Shivers down the spine.
Blog
The opportunities for using a brand survey as a knowledge-driven management tool
At Innolink, we are discussing brand surveys as a tool for strategic knowledge-driven leadership in a two-part series of blog posts. Part 2. The opportunities for using a brand survey as a strategic development and monitoring tool and measuring the brand experience at different stages of the path to purchase.
Blog
Which needs does a brand survey respond to?
At Innolink, we are discussing brand surveys as a tool for strategic knowledge-driven leadership in a two-part series of blog posts. Part 1. Which needs does a brand survey respond to?
Knowledge-driven leadership
Dörte Nordbeck, Director Sales and Business Development
This series of articles stars Innolink's employees from all different roles. This time, Dörte Nordbeck, an expert in knowledge management, introduces her expertise especially in the Tourism industry.
Knowledge-driven leadership
Innolink Germany proudly welcomes its most recent team member Dörte Nordbeck!
With the handover of the distinctive insignia of Innolink, a keystrap, a notepad and, most importantly, the bible of knowledge-driven-leadership by her managing director, Arndt Polifke, Dörte has onboarded Innolink Germany’s team of experts.
Knowledge-driven leadership
Brand new enterprise Innolink Germany GmbH to take over parent company operations in Central Europe
Recently established subsidiary Innolink Germany GmbH will take over Innolink operations in Central Europe from 1.7.2020. The new company will produce research, analytics, and consultation services for Knowledge-Driven Leadership, focusing especially on the German speaking DACH region. "We are moving exceptionally fast, but there is clear demand for the service concept and the comprehensive Knowledge-Driven Leadership solution that we offer, even on the international market”, outlines Pekka Vuorela, CEO of Innolink Group.
Knowledge-driven leadership
Critical leadership phases in a state of emergency
It’s possible to identify various development phases in how organisations react to a crisis situation depending on their corporate culture, size, market situation, and industry. Only a fraction of all companies have a natural competitive edge in a crisis situation, while others have to give their all to succeed in the competition created by a state of emergency.
Knowledge-driven leadership
Knowledge-driven leadership — how can we benefit even from the coronavirus crisis?
We all see the situation around us, so it’s probably not necessary to further analyse the journey that the society has been on in the past few weeks. Instead, I want to turn our gaze towards the benefits we can gain from the changes forced upon us by the crisis.