Blog
Knowledge-driven management as a lever FOR FUTURE GROWTH
Knowledge-based management is one of the most powerful instruments to long-lasting success, but as things so often go with instruments of power, also knowledge can be harmful used in a wrong way. Knowledge adds impact to decision-making, but one needs to be mindful of its application. The fact that today there is an endless amount of data available for any given decision, is a double-edged sword. If this data cannot be properly filtered and turned into relevant information, data can work against quality decision making instead of offering tangible advise for business development. More turns out to be less.
Blog
Turn your business into a success story – invest in an excellent customer experience
An excellent customer experience is a competitive advantage for any enterprise. But how can you differentiate yourself the best on the market by offering an excellent customer experience? Improving the customer experience usually begins with fixing problems, but this alone is not enough to achieve success in the world of business. You need continuous measures and planning instead of simply reacting in order for you to be able to change the customer experience in the direction you want it to go.
Blog
Towards new perspectives
The past year has been quite variable, going up, down, and up again. Our customers however think that we have once again performed excellently – this is something to be glad about! Continuous renewal – staying up to date – guarantees organisational vitality and competitiveness. According to our streamlined knowledge-driven management strategy, we are now boldly focusing on the business-oriented knowledge-driven management of customer relations and phenomena. Read more in the blog by Pekka Vuorela.
Blog
Effects of the Russian invasion of Ukraine on the German economy
The Russian invasion of Ukraine that started on February has serious implications for the German economy in many ways. Even though only 3% of Germany’s foreign trade volume of EUR 2.2 trillion (2020, source: Federal Statistical Office of Germany) consists of trade with Ukraine and Russia, the recent developments affect most German companies directly or indirectly.
Knowledge-driven leadership
Knowledge-driven cooperation with ZVEI continues
Innolink Germany has the pleasure of supporting German Electro and Digital Industry Association ZVEI e.V. in 2022 with studies on sustainability and the conscious use of resources of consumer electronics and household appliances.
Blog
Shivers down the spine
Bold moves, victories, and defeats in the hurly-burly of Corona times. Dials are already being turned up gradually in the Nordic region and Germany. The remote working period is soon over and put to good use, the keys to success have remained in our own hands, and for this I am very grateful, confesses Innolink’s CEO Pekka Vuorela in his blog post Shivers down the spine.
Blog
The opportunities for using a brand survey as a knowledge-driven management tool
At Innolink, we are discussing brand surveys as a tool for strategic knowledge-driven leadership in a two-part series of blog posts. Part 2. The opportunities for using a brand survey as a strategic development and monitoring tool and measuring the brand experience at different stages of the path to purchase.
Blog
Which needs does a brand survey respond to?
At Innolink, we are discussing brand surveys as a tool for strategic knowledge-driven leadership in a two-part series of blog posts. Part 1. Which needs does a brand survey respond to?
Knowledge-driven leadership
Dörte Nordbeck, Director Sales and Business Development
This series of articles stars Innolink's employees from all different roles. This time, Dörte Nordbeck, an expert in knowledge management, introduces her expertise especially in the Tourism industry.