Consulting
Knowledge-driven leadership
Innolink expands in Germany: team strengthened with Arndt Polifke, an experienced international research manager and account director in the consumer market
Starting from 10 February 2020, Arndt Polifke will strengthen Innolink's global market research expertise in Germany. Before taking up his post as a consultant for Innolink, Polifke worked as a manager, market consultant and account director in the technology sector at one of the biggest and most prestigious market research companies in the world, GfK Retail and Technology GmbH, which is also known as a highly international operator in the field.
Consulting
Knowledge-driven leadership
Innolink and Asian Insiders take up partnership on the Asian market
We often hear people say how everything used to be better. Finland as a nation used to perform better in sports, there used to be much more snow in the winter, and so on. Some have even found it offensive that the world appears to be very different compared to what it was a few decades ago.
Blog
Knowledge-driven leadership
Congratulations to the Knowledge-Driven Leaders of 2019!
The year of knowledge-driven leadership culminated on 31 October 2019 with the “Tiedolla Johtaja” gala (Knowledge-Driven Leader gala), organised for the very first time. The gala, focused on celebrating knowledge-driven leadership solutions, brought together around 150 Finnish top decision-makers. For the first time in Finland, the knowledge-driven leaders of 2019 were awarded in the gala in separate categories for organisations and individuals.
Blog
Research
So the world does change, Esko my boy
We often hear people say how everything used to be better. Finland as a nation used to perform better in sports, there used to be much more snow in the winter, and so on. Some have even found it offensive that the world appears to be very different compared to what it was a few decades ago. Furthermore, the framework of the research world has been through massive changes. The rapid technological development has opened up new possibilities for both collecting and analysing data.
Blog
Knowledge-driven leadership
Taking on remote work in the middle of Europe
In the upcoming 12 months, I myself will personally take a big step when I combine the possibilities of remote work, the demands of family life and the internationalization of our company. The ambitious goal is to combine remote CEO work for Innolink in Finland with taking over a new market in Germany. As the CEO of a company built around knowledge-driven leadership, it would give me great pride to say that these decisions were made purely on the basis of a long-term data analysis and consideration, but in reality.... However, the most important thing is that there is courage, flexibility and trust so that I can pursue these goals.
Blog
Research
Quality or quantity? True knowledge-driven leadership is based on both
What is my customer thinking? What could we have done better? Did we not meet all their needs? How can I hold on to my customer in the future as well? Qualitative research yields for example information on currently concealed needs or signals that indicate possible future needs. In the best-case scenario, possible mistakes in the customer encounter can be fixed with reasonable effort and costs. As a result, you will have a loyal customer also in the future.
Analytics
Blog
Eyes on the stands – how do you charm a customer?
How do Real Madrid understand their fans? In the corporate world as well, we can create tribes and enchant our customers. The key ingredient here is deep understanding. Only by understanding our customers can we provide them with services, products, experiences and feelings that hit like Cupid’s arrows, creating spontaneous buzz and excitement. Have you already figured out how to create attraction within your customers?