We find the answers hidden in your data
Data consisting of seemingly random numbers can be deciphered with the help of data analytics.
We dig into data to find what our customers are looking for. Innolink’s analytics solutions for knowledge-driven leadership provide answers to questions such as:
• How should we allocate our development investments?
• How can we increase sales?
• How can we improve customer experience?
• How can we retain our current customer base?
• How can we utilise our data?
• Where can we find new customers?
• How should we present our findings?
Even though the methods may be complex, utilizing the results of data analytics must be easy. Our data analytics combines survey data with practical market understanding and our customers’ own business data. Together these form a whole that allows for a comprehensive view of the business problem at hand. This helps us provide easy-to-understand results with customer-friendly visualisation and explanations in plain language.
Innolink’s data warehouse contains approximately 2.8 million survey replies to different indicators from all industrial fields. The source data consist of over 1,600 surveys, for which more than 880,000 decision-makers and consumers have submitted their replies. As a result, we have a massive amount of comparable data, which can be used as a baseline for evaluating new survey results.
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